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8 steps of Mastering Search Engine Optimization & Marketing

8 Google Analytics Tracking and Events Tracking

You need to understand the traffic behavior and conversation of your audience, especially if you are in the middle of inbound marketing campaign.
“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein

7 Inbound Marketing or SEM

Becoming top 5 in google ranking is a long shot but inbound marketing strategy can help while you are on your way up !
We succeed with targeted actions on social media, google AdWords and display campaigns to boost your traffic and learn the visitor’s behaviors.
Emailing marketing combined with Online PR produce long-lasting result as well as on midterm.

6 Cutting edges social media marketing

If you want to be a part of the social media conversation, you need to know how to use social sites effectively to engage with your audience and build authentic relationships with them.
By engaging with consumers and stakeholders through a blog, Facebook, Twitter or YouTube, you can spread the word about your organization to your target audience, shape your online reputation – and cultivate deeper relationships.

5 Vertical optimization

Optimizing your videos, podcasts and images for search engines is called vertical search optimization. Your videos, podcasts and images can drive valuable traffic to your site if you know how to optimize them for vertical search engines.
When you add good description to podcasts, videos and images you are doing vertical search engine optimization, because you make your digital assets “readable” for vertical search engines. This is why it is sometimes called DAO, digital asset optimization.

4 High Quality Link Building

Think building has god father, lobbyist or PR agent, someone or something with high recognition on the market spreading good words about your services. You need to develop quality links with targeted anchor text to build links that will last regardless of which way the Google algorithms blow.

3 Meta Tags and Meta Description

Meta tags and esspecially meta descriptions are best used to describe the pages and to help Google define the contents of your pages. Although in 2015 meta tags are not the primary factors that Google uses to rank your website, they are still important from both human and search engine perspective if used appropriately.

2 Research your Keywords Phrases

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base. The selection of the right keywords for SEO helps connect searchers to your site. Keywords are one of the main elements of SEO basics.

1 Content Creation

Anyone can create mediocre content. But creating valuable, relevant, quality content for your audience is the essential investment in the relationship you have with your visitors.
Content is something we connect emotionally, converse about or learn from … but content (and content strategy for that matter) without context is useless.