Does your business have a clear Pinterest strategy?
Have you been struggling to figure out how Pinterest could help market your business?
Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business.
Increase Your Brand Authority
Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.
Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways.
You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.
Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.
Follow Middle Sister Wines’ lead and pin relevant and helpful resources. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you’ll continue to build trust, which could lead to increased customer loyalty and referrals from brand advocates.
Expand Your Reach
Do you want to expand your reach and grow the size of your audience? Consider leveraging the community on Pinterest.
Use Group Boards and collaborate with popular pinners who have a large following toexpose your brand and content to more people.
While Better Homes and Gardens (BHG) has a strong standing in traditional media, the average BHG Pinterest board had fewer than 200,000 followers.
One of BHG’s latest Pinners of the Month is Jennifer Chong. Jennifer pins content from BHG’s website to the Pinterest-owned board which exposes all of Jennifer’s 2 million followers to BHG’s content and to the BHG Pinterest account. As Jennifer’s audience follows the board, BHG’s follower numbers grow.
Drive Traffic to Your Site
Are you interested in getting more traffic to your site? Then consider using Pinterest. Beth Hayden, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.
In order to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards.
The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.
This doesn’t have to be difficult or expensive. For example, take this image from Gwen Wilson at Simply Healthy Family sharing a quick and easy way to shred chicken.
This image is great at communicating the message of the pin and it wasn’t taken in a professional studio.
I pinned this image to my account 5 months ago and in that time it has been repinned from my account 35 times. What’s more, the blog post associated with this image has been shared on Pinterest over 191,000 times.
Gwen isn’t a celebrity. She currently has just over 1,100 followers on Pinterest. Clearly, a huge following isn’t necessary to drive traffic from Pinterest to your website.
Share attractive content on Pinterest to drive traffic to your site.