Gone are the days when businesses would create dissimilar profiles to manage their Facebook Pages. The era of taking turns when using one log-in to access a business Page was finally eradicated when Facebook officially launched the Facebook Business Manager in April 2014.
There are several instances when you should use Facebook Business Manager:
- Handling multiple business Pages and ad accounts
- Working with an agency or client partner
- Designating Page permissions with different access levels to members
- Requesting access to other Pages or ad accounts.
With Facebook Business Manager, you can assign access to partners and colleagues without adding them in your personal profile. By adding their email address, you can invite or remove members and supervise their activities per section.
The below infographic from Slidegenius provides an easy-to-follow tutorial on the basics of Facebook Business Manager.